Born from a love of horses
Since 2012, we’ve brought equestrian sport to screens across the world. Today, we’re the Nordic region’s leading media partner for equestrian sports.
- 2012
- Founded out of a love for horses
- 450
- Broadcast days every year
- 6,000
- Hours of live sport every year
- 24/7
- Linear TV channel, around the clock
Our story
Equisport was founded in 2012 out of a love for horses and a simple idea: more people should be able to follow equestrian sport, wherever they are.
From our base in Örebro, Sweden, that idea has grown into the Nordic region’s leading media partner for equestrian sport. Today we broadcast more than 450 days a year – over 6,000 hours of live sport – and run our own linear TV channel around the clock.
We work side by side with organisers, federations and partners to make every competition available to its audience, live and on demand.
The group
Four companies, one value chain – from equipment and technology to production and audience.
- 01Equipment
Equisport Equipment Rental AB
Owns the group’s broadcast equipment – two OB trucks, cameras and rack-mounted technology – used in our own productions and rented out to external clients.
- 02Technology
Equisport Technologies AB
Develops the group’s own platforms – the streaming service and apps – with an in-house development team supporting every part of the group.
- 03Production
Equisport Broadcasting AB
The group’s production company. Delivers more than 450 broadcast days a year – for our own channels and for organisers and federations.
- 04Streaming & partners
Equisport Media Services AB
Operates the Equisport streaming service and our 24/7 linear TV channel, and owns the relationship with subscribers, customers and partners.
Management
Contact usOskar Lundqvist
Founded Equisport in 2012 after 18 years as an international eventing rider. Leads the group’s strategy and partnerships.
Julia Österlund
A driven leader with one foot in marketing and one in the stable, and many years of sales and marketing experience in the equestrian industry.
Jenny Andersson
Trained accountant and former sports director of a large club. An active rider who competes and trains young horses.
Lucas Haugland
Studied TV production and joined Equisport straight after graduating. Now responsible for all of the group’s technology.
Looking for a media partner?
Tell us about your event – we would love to hear from you.